Strategic Consulting

We will work with your company to develop a strategy and implement key changes that will deliver immediate results and enable the success of your site. The items reviewed include:

• Business Assessment: we will meet with and interview your company's key internal stakeholders to validate assumptions and establish clear business goals.



• Keyword Research and Selection: our team will develop a preliminary list of search terms that are likely to reach the desired target audience. We will review the candidate search terms with your company's stakeholders to ensure that the most relevant terms are selected.



• Website Review: our technical experts will review the current website's application architecture, navigation systems, scripts, and layout to identify any required corrections or opportunities to improve performance.



• Organic Search Engine Optimization: working with your company's website team, we will develop and integrate into the website 15-20 pages that are optimized to rank well within the free (organic) listings on the major search engines. Existing content will be used whenever possible.



• Directory Submissions: in order to improve the website's search engine rankings, we will conduct a search for relevant general and vertical Web directories, and submit appropriate listings to approximately 25 directories.



• PPC Campaign Overhaul: the current PPC advertising campaign will be reviewed in light of the keyword research, and refined to deliver better results for your company. This will include the development of 5-10 landing pages to maximize the conversion rate and reduce the overall cost per action for paid traffic. Cost savings and improved profits from PPC will help offset the cost of other activities.



• Tracking Systems Implementation: our technical team will assist your company's IT staff in implementing appropriate tracking systems to allow campaign performance to be measured, tracked, and reported.

If you are interested in strategic consulting or have any questions, please do not hesitate to email us at seo@iw-t.com or call us at (603) 622-5502.