Site Optimization

Before a successful SEM campaign is started the proper site optimization techniques need to be addressed on each site. Properly configuring elements such as site architecture, navigation, document structure and website copy all play pivotal roles in the optimization of a site for the search engines.

Site Architecture & Applications
• Web Server OS
• Dedicated/Shared Hosting
• Cookies and Sessions
• HTTP Response Headers
• Custom Error Pages

Site Navigation
• JavaScript and DHTML
• Text Links
• Average/Maximum Links Per Page
• Form-based Navigation
• Redirection

Document Structure
• Title Tags
• META Description
• META Keywords
• Layout
• Headings
• Pop-Ups and Effects
• Browser Compatibility

Keyword Strategy & Copywriting
• Primary Themes
• Primary Search Terms
• Supporting Keywords
• Copy/Content
• Landing Pages
• Internal Links
• Outbound Links

If you are interested in our SEO/SEM services or have any questions, please do not hesitate to email us at seo@iw-t.com or call us at (603) 622-5502.